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Mrs Africa


The women behind the Masterpiece Image Consulting, Sonja Eloff, was crowned Mrs SA World International. She was also crowned second princess at Mrs Afrika 2019.

“The aim of the Mrs Africa pageant is to create a platform by which the unique qualities of African Woman can be showcased and touch the world.” – Mrs Carolyn Baldwin-Botha, CEO Pageants SA.


“Africa Pageants emphasizes the splendour of Africa through their brand and magnificent title holders and finalists where their women shine globally. These are extraordinary ladies from an African Sisterhood whose legacies last longer than their year of reign – they have a positive impact in their communities and on the continent for a lifetime.”

# SheIsAfrica

Women with heritage links to Africa can compete in 5 divisions, representing their country of origin at the annual Africa Pageants Competition. The Pageant aligns itself only with ethical international pageant systems that are in line with their own ethics and vision. Their secret to success is their unique,

first of it’s kind crowning system where they not only crown main winner and 1st and 2nd runner-up, but they also crown the top 10 in each division according to a specific International Pageant standard. Thus, empowering more women to make a difference on the African continent.


Sonja Eloff
Sonja Eloff

Sonja Eloff is a vibrant and passionate image consultant who feels that inner beauty is the most important part of your look. Sonja believes that if you look good on the outside, you will feel great. And if you feel good on the inside, you will want to make an effort to look good.

She gave up an eleven-year corporate career when she realized that she has more to offer people and found that this is exactly where her passion lies – PEOPLE. To pursue her dream of helping people, she qualified herself as an image consultant with The South African Image Academy and is proud to be part of such a wonderful sisterhood and team. Once qualified and registered, Sonja started her own image consultancy business, called The Masterpiece Image Consultancy.

Sonja is a natural ray of sunshine and extrovert who loves working with people and enjoys making new friends. She wants to get to know people from the inside out and that’s her secret to being able to connect with young and old, corporate industries, moms, school leavers and grannies – just about anyone of any age. She is a devoted mommy & wife and a daughter of the Great King.

Her passion to help others led her to enter the Mrs Africa competition and in January this year, she was chosen as a continental finalist in the Mrs Africa competition 2019/2020.

“I’ve always wanted to become involved in charity organisations, to better the lives of those in need. Now I have a platform and an opportunity to do just that. In the process of becoming more involved in charity work, I want to be able to build my brand as an image consultant, and my company called The Masterpiece Image Consulting.”

– Sonja, finalist in the Mrs Africa category: Ages 25-40 years, married.


This pageant creates opportunities for many women across our continent who have already gained valuable life experience, and who are able to uplift and support those who are less fortunate. The connection between the inner- and outer beauty is what draws me to this pageant – I believe I can touch many lives and help those individuals who have never seen their inner selves as strong or beautiful. As a Mrs Africa finalist, I know I can’t change the world, but I know I can do small things every day, and that together we can achieve big things. Some situations are hopeless, but I am committed to restoring dignity in any way possible.


I will be involved in the Africa Pageants Foundation. Two main charities are supported through this initiative, namely #Surgery4Women and #Pads4Girls. These two fundraisers are not the only ones that I will support – I see many more opportunities where young women of our country and continent as well as our youth, and anyone who suffered at the hands of abuse or poverty, deserve a second chance. The work that I will do to support others on my journey to become the best version of myself, and perhaps wearing the Mrs. Africa Continental crown at the end of 2019 for the 2020 year of reign, is all about empowerment, restoring dignity and upliftment in my community.

“Even if I lose, I win.”


It’s not all about winning the 2020 competition, but more about touching as many lives as possible during the campaign. To do that, I am approaching your company for financial sponsorship that will be used to help me achieve my goals in the event. The funds will enable me to pay my entrance fee into the competition, secure marketing & PR initiatives, and support a variety of charity projects.

To get started on the journey, I need to raise R12 000 before 31 March 2019. I also invite you to discuss your corporate social investment programmes with me to see how we can support each other.

To thank you for your support, you will receive 2 tickets to any of my charity events, and I will also promote your company name as a sponsor of an Africa Pageants finalist on my website and Facebook page.


Sonja Eloff

The Masterpiece Image Consultancy and Mrs Africa 2020 finalist
083 268 1397
Contact Sonja

Africa Pageants

Carolyn Botha – CEO/MD/Founder
082 443 4423

Christine Baldwin – Exec Assistant
011 849 1087

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